\ Ice unpacking \ Vkusno i tochka
Creative Director
\ Awards
White Square — Gold, Silver x3, Bronze x4, Short List
\ About
Everyone's tired of "unboxing" content — the same blogger format, over and over, looking just like everyone else's.
So to show off the cups in action, we flipped the script with an ice unboxing: we sent bloggers ice boxes in all kinds of shapes and let them "unbox" them however they wanted — melting, smashing, breaking through the ice — and turn that into their own content.