\ Asterisk \ Rodnaya Rech agency

Creative Director

\ Awards

ADCR — Short List
White Square — Gold x2, Silver, Bronze, Grand Prix

\ About

Asterisk became the key communication symbol of 2022-2023 and is a part of the new Russian language, replacing everything that we can’t say

We changed the traditional heroine — the Christmas tree — in the traditional New Year's song to reflect the symbol of this year.

We also developed a translator for the new language to help express the wishes we really wanted to share using a special platform. Thus encrypted, these Season’s Greetings flooded the Net.

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